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Beauty Trend Radar / Jerawat Batu Pads — Indonesia
TREND RADAR — INDONESIA · JERAWAT BATU

Indonesia's biggest acne word isn't acne.

It's “jerawat batu” — cystic acne, literally “stone acne”. 33,100 searches a month at an advertiser competition index of 6, and about 46,600 across the cluster — roughly three times the size of the blackhead cluster. Three Halal pads answer it, all ready to sample. 72h samples, MOQ from 3,000.

Get a Free Sample See the three pads
33,100/mo · competition 6 Halal · ISO 22716 Sample in 72h MOQ from 3,000
FIG 01 — HALAL PAD SET Three Halal treatment pad jars for the Indonesian market — salicylic, azelaic and chitosan barrier pads — concept render Concept render
Market
Indonesia · Halal
Specialist experience
20yrs
Brands served
600+
Monthly output
1M
Certifications
5intl.
Sample lead time
72h
Factory-audited by
L'OréalWatsonsMINISOMentholatum
* Yanse has passed supplier audits by L’Oréal, Watsons, MINISO & Mentholatum — covering quality, social responsibility, environment & business ethics. All trademarks belong to their respective owners.
WHY THIS, WHY NOW

The cheapest acne entry on the Indonesian board.

Most Indonesian skincare keywords are contested. “Jerawat batu” is not: 33,100 searches a month at an advertiser competition index of 6 out of 100, at a cost-per-click of USD 0.11. It is the largest single acne term in the market and almost nobody is bidding against it. The demand is also stable rather than spiking — a permanent skin problem, not a format fad.

33,100
“Jerawat batu” — searches / month (ID)
6
Advertiser competition index (0–100)
46,600
Whole cluster — searches / month
“Jerawat batu” — Indonesia monthly search volumeSource: Google Ads volume via DataForSEO · Indonesia · pulled 2026-09-21
SEP '25DECAPR '26AUG '26
Twelve months between 27,100 and 33,100 — flat, high and durable. We are not going to tell you it is exploding; it isn't. It is a big, stable, cheap-to-reach demand pool, which for a launch is often better.
THE INDONESIAN DEMAND MAP

What Indonesia actually searches — and what it doesn't.

Every figure below was pulled on the same date, the same way, for Indonesia. The second half of the table is the part most suppliers will never show you.

Indonesia — acne & pore search demand, and format demand
Indonesian search termMeaningSearches / monthCompetitionCPCRead
jerawat batuCystic / nodular acne33,1006 — LOW$0.11The head term. Biggest acne word in the market.
azelaic acid(borrowed term)27,10072 — HIGH$0.14Up 49% YoY, but already contested.
eksfoliasi wajahFacial exfoliation14,80065 — MED$0.05Format demand — pads fit here.
komedoBlackheads14,80012 — LOW$0.06Cheap too, but a third the size of jerawat batu.
cara menghilangkan jerawat batuHow to get rid of cystic acne9,90031 — LOW$0.10High-intent long tail.
bruntusanClosed comedones / bumpy skin9,9003 — LOW$0.15Lowest competition on the board.
pori pori besarEnlarged pores9,90019 — LOW$0.07Adjacent pore demand.
masker komedoBlackhead mask8,10056 — MED$0.03Mask format is alive here.
obat jerawat batuCystic acne remedy3,60059 — MED$0.07Pharmacy-intent tail — mind the claim line.
microneedle patchMicroneedle patch39044 — MED$0.04⚠️ Thin. Not an Indonesian format.
plester komedoPore strip14075 — HIGH$0.03⚠️ Almost nothing. Strips do not sell here.
acne patchAcne patchno data——⚠️ Returned no volume at all.

* Google Ads search volume retrieved via DataForSEO, Indonesia / Indonesian, pulled 2026-09-21. Year-on-year compares the September 2025 monthly reading with August 2026. Volumes are Google's own bucketed figures; “no data” means the term returned no volume and we have not estimated one.

TWO THINGS WE WOULD RATHER TELL YOU UPFRONT

The honest version of this market.

⚠️ Do not lead an Indonesian launch with acne patches

We make patches. We are telling you not to start with them here.

Acne patches are one of our core lines — hydrocolloid, chitosan dual-chamber, microdart. In the US, Korea and Japan they are a growth format. In Indonesia, measured on the same date and in the same way as everything else in the table above, “acne patch” returned no search volume at all, “microneedle patch” 390 a month and “plester komedo” 140.

This market buys pads, masks, cleansers and toners. A patch SKU in your Indonesian launch deck will look modern and sell almost nothing. Put the patch in your US or Korea line, and put a pad in Indonesia.

⚠️ Halal is not a differentiator in Indonesia

The edge has to sit one layer deeper — in the material.

Indonesia's local contract-manufacturing (maklon) base is mature, and BPOM plus Halal certification is standard across it. We hold Halal, and it removes a blocker — but a supplier who pitches you Halal as their advantage in this market has not understood it.

What a local generalist usually cannot match is the substrate. Yanse converts marine chitosan, lyocell, bamboo, embossed cotton and dual-side textured pad materials in-house — the material range generalists outsource. So the honest rule is: if your brief is a standard niacinamide serum, buy it locally. If it is a chitosan barrier pad or a dual-textured acid pad, that is a material capability, and that is what we are for.

READY FORMULATIONS

Three Halal pads ready to sample this week.

Each is a stocked, sampleable Halal base on an in-house pad substrate — pick the actives, the substrate and the pack, add your logo. No formulation lead time, and no patch in sight.

YSCC-5302 · DEEP-CLEAN PAD

Salicylic Deep-Clean Pad

The congestion workhorse — a BHA swipe for oily, breakout-prone skin on a lyocell textured substrate. The everyday answer to the search behind “jerawat batu”, positioned as cosmetic care rather than treatment.

  • ActiveSalicylic (to market limit)
  • SubstrateLyocell / textured
  • MOQfrom 3,000
  • Sample72 hours
In stock — sampleable
YSRC-8621 · DAILY BRIGHTEN PAD

Azelaic + Niacinamide Pad

The SEA staple — azeloyl glycinate with niacinamide to even tone and control oil on a Halal base. Indonesian searches for azelaic acid run 27,100 a month and are up 49% year on year, so this is the SKU that rides an active the market already wants.

  • ActivesAzeloyl + Niacinamide
  • SubstrateEmbossed cotton
  • MOQfrom 3,000
  • Sample72 hours
In stock — sampleable
The differentiator
YSCC-5602 · BARRIER PAD

Chitosan + Centella Barrier Pad

The one a local generalist cannot simply copy. Marine chitosan with centella on a lyocell/bamboo substrate, to calm the look of stressed, breakout-prone skin. Substrate-level capability, converted in-house — this is the reason to source outside Indonesia at all.

  • ActivesChitosan + centella
  • SubstrateLyocell / bamboo
  • MOQfrom 3,000
  • Sample72 hours
In stock — sampleable

* All three positioned as cosmetic care for oily, congested-looking skin — no treatment or cure claims. Active percentages are dialled to the destination market's permitted level; tell us where you are notifying and we set the level and supply the dossier. Fragrance-free options, custom pad shapes, jar / sachet / travel-pack formats on request.

Ready-to-private-label Halal formulations — at a glance
FormulationSKUActivesSubstrateMOQSampleJob in an Indonesian range
Salicylic Deep-Clean PadYSCC-5302Salicylic, to market limitLyocell / texturedfrom 3,00072 hoursThe volume hero — answers the head term directly
Azelaic + Niacinamide PadYSRC-8621Azeloyl glycinate + niacinamideEmbossed cottonfrom 3,00072 hoursRides a 27,100/mo active that is up 49% YoY
Chitosan + Centella Barrier PadYSCC-5602Marine chitosan + centellaLyocell / bamboofrom 3,00072 hoursThe material-layer differentiator — premium tier
UP CLOSE

The texture & the ritual.

Macro detail of an embossed cotton treatment pad and a lyocell bamboo barrier pad on warm paper Concept render
FIG 02 — Substrate is the differentiator
Sweeping a treatment pad across the jawline in warm tropical daylight Concept render
FIG 03 — A swipe, in tropical humidity
WHY YANSE

Pads are literally what we make.

Substrate range in-house

Marine chitosan, lyocell, bamboo, embossed cotton & dual-side textured — converted here, not outsourced.

72h sampling

All three bases are ready. Same-spec samples ship in three days; quotes return within 24 hours.

Halal & audit-ready

Halal, ISO 22716, US FDA Cosmetic GMP, GMPC, Sedex 4P, FSC + SGS testing. Full dossier for BPOM notification.

One-stop oil & acne

Pads, masks, cleansing cloths, blotting paper & film from one audited factory — scale the range without adding suppliers.

THE CORE LINE

One factory for your whole Indonesian range.

Build the full oily-skin system — control, care, repair — with a single audited partner, and shrink your supplier list to one.

Control

Treatment & Pore Pads

BHA, PHA, azelaic & chitosan swipes on in-house substrates.

View product →
Care

Sheet Masks

Chitosan, bio-cellulose & nonwoven mask substrates.

View product →
Prevent

Oil Blotting Paper

20-year specialism — 27 styles for tropical shine control.

View product →
Prevent

Oil-Control Film

Micro-porous & dual-colour iridescent film.

View product →

Related trend pages: Azelaic Acid Pads · Chitosan Pads · Madecassoside Soothing Pads (Halal · SEA) · Salicylic Acid Pads

GET A SAMPLE

Get your Indonesian pad sample & quote

Tell us which pads, the markets you are notifying in and the quantity. A real person from our OEM team replies within 24 hours — sample box on its way within 72.

  • 24-hour responseA real OEM specialist, not a ticket queue.
  • Free samples & NNNAll three Halal pads in one box.
  • MOQ from 3,000 → 1M/moOne partner from pilot to mass production.

Request free samples & a quote

We reply within 24 hours · Your details stay confidential · NNN available before sampling

BUYER FAQ

Questions buyers always ask

What does “jerawat batu” mean, and how big is it?It is the Indonesian term for cystic or nodular acne — literally “stone acne”, named for how deep and hard the lesions feel. It is Indonesia's single largest acne search term at 33,100 a month, and the cluster (“cara menghilangkan jerawat batu” 9,900, “obat jerawat batu” 3,600) totals about 46,600 — roughly three times the blackhead cluster. Source: Google Ads volume via DataForSEO, Indonesia, pulled 2026-09-21.
Should an Indonesian launch include acne patches?No — and it is the most useful thing we can tell you about this market. Measured the same day and the same way, “acne patch” returned no search volume at all in Indonesia, “microneedle patch” only 390 a month and “plester komedo” only 140. Patches are a US, Korean and Japanese format. We manufacture patches — they are a core line — and we are still telling you not to lead with them here.
Indonesia has mature local makers. Why source from China?Honestly: not for Halal. The local maklon base is mature and BPOM plus Halal is standard there, so Halal alone differentiates nothing in this market. The edge sits one layer deeper, in the substrate — we convert marine chitosan, lyocell, bamboo, embossed cotton and dual-side textured pad materials in-house, the range generalists outsource. If your brief is a standard niacinamide serum, buy locally. If it is a chitosan barrier pad, that is a material capability.
Do you hold BPOM registration?BPOM notification is held by the Indonesian importer or brand owner, not by the overseas factory — that is how the system is designed, and any foreign supplier claiming to hold your BPOM should be questioned. We supply the manufacturer-side dossier the notification needs: full INCI, CoA, SDS, our GMP certificate and stability data. We hold Halal, ISO 22716, US FDA Cosmetic GMP, GMPC, Sedex 4-Pillar and FSC, plus SGS third-party testing.
What actives can I use, and at what percentage?Permitted levels differ by market, so we formulate each active to the destination market's limit rather than shipping one global percentage. Tell us where you are notifying — Indonesia, wider ASEAN, the Gulf, the US or the EU — and we set the level and supply the documentation. We also flag any claim in your brief that reads as a drug claim before it reaches artwork.
Can cosmetics treat cystic acne?No. Cystic acne is a medical condition and severe cases need a clinician; a cosmetic pad cannot and must not claim to treat or cure it. What a well-built cosmetic line can honestly do is help keep oily, congested skin looking clearer and calmer, support the barrier and help even the look of post-blemish marks. We build claim sets on that basis — which is also what keeps a brand credible with the audience searching this term.
MOQ & sampling?MOQ from 3,000 units per SKU, scaling to 1,000,000 units per month. All three pads sit on ready in-house bases, so a same-spec sample box ships within 72 hours and you cover shipping only. Fully custom development runs about 15 days; quotes return within 24 hours.

* No competitor or "dupe" claims. Brand names denote audit/manufacturing relationships only. All trademarks belong to their respective owners.